MAX is an AMIF funded project which aim is to change public attitudes towards migrants.

The goal is to improve the public image of migrants in Europe by changing the narrative around the immigration discourse and putting on the front the stories of real people.

Storytelling, creation of positive messages for the media and dialogic encounters between locals and newcomers are the key figures of the project.

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Change the Narrative testimonial by Monder Ram

The Change the Narrative testimonials is the last communication campaign organised by the MAX project.

The videos have been shot during the MAX final conference with speakers, migrants themselves, with successful integration stories, or professionals working in the field of integration, by sharing their points of view on how narrative can change and impact the integration of migrants in Europe. 

In this video, hear from prof. Monder Ram, Director of the Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University.