MAX is an AMIF funded project which aim is to
change public attitudes towards migrants.
The goal is to improve the public image of migrants in Europe by changing the narrative around the immigration discourse and putting on the front the stories of real people.
Storytelling, creation of positive messages for the media and dialogic encounters between locals and newcomers are the key figures of the project.
The main outputs of the MAX projects are:
Three reports
on the impact of migrant populations in Europe (social, economic and cultural) and the opinions, fears and prejudices regarding migrants in Europe.
Fifty ‘success stories’
about outstanding achievements and contributions to European society, economy and culture done by migrants.
A set of twenty messages
aiming to improve the public image of migrants in Europe.
A database of good and bad
practices (success and failures in migrant integration), press clippings and media monitoring.
A training for media
professionals based on the Solutions Journalism paradigm.
The organisation of fifteen Diversity Dialogue Fora
and a final European Diversity Festival and conference.
A media-friendly award ceremony
The delivery of stories
and messages through the project’s website, social media and press.
The project involves 20 partners, 15 local organisations from 12 EU Member States as well as five EU-level partners.
The project involves 20 partners, 15 local organisations from 12 EU Member States (BE, CZ, DE, EE, EL, ES, FR, SI, IT, NL, PL and SE) as well as five EU-level partners. It thus draws on a wide variety of local first-hand experiences of migrants and their host communities, from three very contrasting regions of the EU:
northern industrial/commercial, southern rural and central-eastern European. It will process the life stories and messages based in these local experiences in the light of a pan-European perspective which can be fed back to the communities across the EU.